The State of STR Marketing: a benchmark for your direct-booking strategy
A practical look at how short-term rental operators are building more direct and repeat revenue. Use the report to compare your approach, understand the gaps, and find ideas worth testing in your own portfolio.
Free report
What you can take back to your team
Benchmarks, patterns, and practical plays drawn from operators working to grow their direct channel.
Benchmark yourself
See how you compare
Find out where your direct-booking rate stands versus the operators pulling ahead.
Built from real data
Grounded in operator results
Drawn from real campaigns and outcomes across the Yada operator base.
Proof
Operators are pulling ahead
The leaders are already past 60% direct — see how.
“Using Yada is a no-brainer for us.”
Tristan Tuchow
Founder, Luxury Vacation Stays
“Yada finally gave us a way to bring guests back to book direct instead of handing another commission to the OTAs.”
James Anderson
Founder, Coastal Escapes Co.
“For the first time we actually own our guest data — and Yada turns it into bookings on autopilot.”
Matthew Brooks
Co-Founder, Summit Stays
“Our repeat guests used to disappear after checkout. Now Yada keeps them coming back season after season.”
Emily Grace
Owner, Harbor & Pine Rentals
“We got crazy responses last week!!”
Mark Dennis
Owner, Plus Vacation Rentals
“The inquiry winback alone paid for Yada in the first month — nights that would’ve sat empty are getting booked.”
David Mitchell
Director of Revenue, Blue Sky Getaways
“It runs the guest messaging we never had time for. It’s like adding a marketing hire without the payroll.”
William Scott
Head of Guest Experience, Anchor Point Properties
“Our review scores climbed once Yada started reaching out to guests at the right moment. Guests feel looked after.”
Michael Brown
Founder, Cedar Ridge Cabins
“$22,614 in new direct bookings in just 8 days.”
Jeff Gibb
Director of Operations, Home Team Vacation Rentals
“Upsells we used to forget about now sell themselves — early check-ins and late checkouts add up fast.”
Benjamin Miller
Operations Manager, Coastline Collective
“We sent our first SMS campaign in minutes and had inquiries coming back the same afternoon.”
John Parker
Marketing Director, Wanderwell Rentals
“Yada quietly became our entire guest marketing engine — winbacks, loyalty, and reviews all in one place.”
David Taylor
Co-Founder, Sandbar Vacation Homes