Glossary
What is a guest profile?
A guest profile is a single record of everything known about one guest: contact details, consent, stays across properties and booking channels, preferences and conversations. It is what lets you send the right message to the right guest.
In vacation rentals, guest data is scattered across the PMS, OTA bookings, website forms and inboxes. A guest profile pulls those sources together, so the same person is not three separate contacts.
What a guest profile includes
A complete guest profile usually holds:
Identity: name, email, phone and preferred language.
Consent: which channels the guest agreed to, and any opt-outs.
Stay history: every completed stay, with property, dates, value and booking channel.
Preferences and notes: pets, party size, accessibility needs and past issues.
Conversations: messages across email, SMS, WhatsApp and the OTA.
Guest profile vs. PMS guest record
A PMS stores guests to run reservations, often one record per booking. A guest profile merges those records, plus data from outside the PMS, into one person, which makes segmentation and repeat-booking marketing possible.
How Yada uses it
Yada builds a guest profile from your PMS sync, OTA bookings, website forms and imports, and uses it to decide who gets which message.
Frequently asked questions
Where does guest profile data come from?
Mostly your PMS, plus OTA bookings, website and guidebook forms, past imports and guest conversations.
How are duplicate guests handled?
By matching on email or phone number, not on name alone.
Is a guest profile the same as a CRM?
A CRM is the system. The guest profile is the record it keeps for each guest.